Mentors: BRANDING

Kimmie Lockett

Kimmie Lockett

Summary of Qualifications Kimmie Lockett is a Design Strategist, helping create more manageable products and services through a consumer-centric lens. She is hired for collaborative project-based work in concept and product development, branding, and user research. Kimmie uses Design Thinking as a framework to facilitate Innovation Management and Brand Strategy. With a User-Centered approach, she helps businesses discover and communicate their value. Her role is to help prepare the concept for market— enabling clarity, reducing complexity, and articulating opportunities. On Brand Strategy: She helps businesses identify their key values and differentiating factors which provide sustainable competitive advantages. By working with Kimmie Lockett, founders will discover ways to mitigate competition in their market and create brand resonance. This is achieved by translating business models into brand systems. On Innovation Management: Kimmie facilitates the process of discovering, defining, and designing products and concepts. She offers a structured approach to iterative cycles of exploration, knowledge acquisition, and rapid prototyping. Want to meet with this Lead Mentor? Schedule An...
Paul Cassimus

Paul Cassimus

Summary of Qualifications Paul is the local River City King with King of Pops. Armed with just a cart and some handcrafted ice-pops, he started slinging pops to the good people in Richmond in 2012. Since then, the business has grown to 10 carts, 3 full-time employees and 25+ part timers in the summer. Paul’s unique perspective comes from having done every job within the business possible; from making pops, to selling on the sidewalks, to accounting, training employees, social media, marketing and advertising… he’s done it all and he sees how everything works together to achieve his business goals. Having a business that relies heavily on customer service and interaction, he began to see the close relationship marketing has with management. He understands how to fully exploit both to create a fun, awesome culture for his employees to then create the fun vibe King of Pops is known for. Paul once said “numbers kick ass” which could be an odd thing for a person who self-proclaims that he “isn’t a numbers guy.” It was in reference to how his business shifted dramatically and positively once he started managing his business according “buzz-word” things like Key Performance Indicators or metrics. Paul says it is the “least sexy” part of a business, but it is the “most important” part if you want to be successful and not “work insane hours the rest of your life.” Also a former teacher, he’s seen countless lessons he learned teaching students overlap “almost identically” with challenges he’s seen in the business world with managing employees, customers, and himself in the workplace. Random achievement: He once...
Sydney Lester

Sydney Lester

Summary of Qualifications Sydney Lester is a personal stylist with over eight years in the fashion industry. She is the founder of Chic Stripes, a popular blog and business. In 2009, Sydney launched Chic Stripes, her personal style blog that focused on creating individualized style by shopping second hand first. She parlayed her blog into a successful personal styling business where she now works one-on-one with clients and focuses on giving women confidence through their wardrobes and teaching them how to create a timeless, personalized style and sustainable wardrobe that work for them, not against them. Sydney has been featured on numerous television segments, worked with local and national brands, was named Richmond’s Top Fashion Blogger in 2015 by Richmond Magazine, and continues to be the area’s go-to style expert. Sydney is a graduate of the Los Angeles-based School of Style, holds dual masters degrees in Social Work and Christian Education, and currently lives in Richmond with her husband and three cats. Want to meet with this mentor? Talk with your Lead...
Adam Mead

Adam Mead

Summary of Qualifications Adam Mead is the founder brand strategy agency yogg, its sister brand design agency for small business named KARV, as well as Land of Adam, a commercial photography and fine-art studio. In 2007 Adam Mead started yogg from the corner of his bedroom with no insurance, two weeks of money in the bank and a third child on the way. #ignoranceisbliss But over time he grew yogg to become a leading branding agency with international reach, experiencing year-over-year growth as high as 90% and being recognized on the RVA25 list for high growth companies in Richmond. After seven years Adam launched his photography studio Land of Adam and has done commercial photo shoots all over the country and had his work published internationally. He also as created a fine art photography arm which gives a significant amount of revenue back to the community through print sales. His pieces have been carried by national retailers and will be featured in a major film. At the beginning of 2016 Adam launched KARV, a branding agency designed for small business which has experienced very healthy growth even in its infancy. Adam and his wife have 8 children and spend their time running from activity to activity while still finding time to volunteer weekly with their church. Want to meet with this mentor? Talk with your Lead...
Alan Brymer

Alan Brymer

Summary of Qualifications Alan Brymer is a consultant who helps select organizations to accelerate their growth through innovation, strategic planning & marketing, and systemization. Alan has served as a trusted advisor to over 150 businesses and has won an award with his previous startup for fast growth. He has authored several books and helps businesses accelerate their growth through a clear and comprehensive marketing strategy, plan, and simple systems to implement. Throughout his career, Alan has secured $1,300,000 in funding from high-net-worth individuals to acquire, renovate, and manage 88 investment properties. He has spoken at 26 conferences and seminars as an expert on marketing and business systemization, and launched a blog that increased email subscribers from 275 to 5,500 within three months. Among other achievements, Alan has also designed and coordinated 67 lead generation campaigns–including direct mail, TV/Radio, SEO, SEM, publicity, referrals and content marketing–and has initiated a marketing program resulting in a 400% increase of back-end revenue with zero additional costs. Want to meet with this mentor? Talk with your Lead...