Summary of Qualifications
As a fractional CMO Deborah helps organizations identify their brands, identify their key goals, and determine appropriate marketing strategies to achieve those goals. Throughout her career, she has worked in corporations, ad agencies and currently as an independent consultant.
Deborah has worked with large organizations and smaller organizations. She gets involved in creating communications plans (external and internal), marketing plans, and the pieces and parts that make up marketing plans; as in strategies and tactics including branding, research, public relations, and advertising.
Frequently, the first step is the most difficult. Helping clients understand what it is they are really offering, and why their product meets the need of the prospect better than the competition is not easy, but it is almost the most important step in the process. Without a clear grasp of the brand the marketing strategies may fall on deaf ears.
Over her career, she has worked in the business 2 business arena, and business 2 consumer. She has worked with retail, tourism, education, health care, housing and the financial industries.