Summary of Qualifications
Kimmie Lockett is a Design Strategist, helping create more manageable products and services through a consumer-centric lens. She is hired for collaborative project-based work in concept and product development, branding, and user research.
Kimmie uses Design Thinking as a framework to facilitate Innovation Management and Brand Strategy. With a User-Centered approach, she helps businesses discover and communicate their value. Her role is to help prepare the concept for market— enabling clarity, reducing complexity, and articulating opportunities.
On Brand Strategy:
She helps businesses identify their key values and differentiating factors which provide sustainable competitive advantages. By working with Kimmie Lockett, founders will discover ways to mitigate competition in their market and create brand resonance. This is achieved by translating business models into brand systems.
On Innovation Management:
Kimmie facilitates the process of discovering, defining, and designing products and concepts. She offers a structured approach to iterative cycles of exploration, knowledge acquisition, and rapid prototyping.