Mentors: MARKETING

Todd Waldo

Todd Waldo

Summary of Qualifications Todd Waldo is an engineer, artist, and community advocate. With a BSEE from North Carolina State University, he has a career in systems development, maintenance and operations. Todd Waldo is the Enterprise Engineering Manager at Royall & Company. He is responsible for the development, maintenance and operations of all systems to support clients’ needs and requirements. He graduated from North Carolina State University (BSEE) and the Interactive Marketing Institute at VCU. His recent focus has been on operations ensuring quality and performance for users and clients as well as resolving issues with products and data. He is also making investments in other colleagues as a mentor and adviser to increase diversity, inclusion, mission awareness and engagement. All of this carries over in his service to the Richmond community with his work for various non profits. He serves on the Board of Directors for Better Housing Coalition, the President of the Board of the Robinson Theater Community Arts Center, board member for Church Hill Activities and Tutoring (CHAT) and the Church Hill Academy. He also serves Church Hill through the Church Hill Central Civic Association. He leads development and execution of annual special events like TEDxRVA and the Hill Topper 5k. His goal is to partner with leadership adding value for client and employee management, applying his expertise in operations, technology and data, while supporting mission and values. Want to meet with this mentor? Talk with your Lead...
Luke Rabin

Luke Rabin

Summary of Qualifications A tech startup veteran with a diverse background in economics and music, Luke Rabin is an expert in the very first steps of turning ideas into excitingly simple products. Luke Rabin has had the rare opportunity to spend much of his career in the very first steps of some of Richmond’s most heavily funded tech startups. These hard-earned experiences on top of his background in economics from UVA and a stint in the music industry have made him extremely well prepared to help new teams navigate the uncertainty of creating new companies and products. After being both an in-house Product Manager and a consultant, Luke and his design partner Brandon Lewis started BLDR to put all of their lessons learned the hard way into an accelerated service for creating and validating new products. Luke’s experience and skillset are vital when it comes to problem and market validation, prototyping, messaging, and proving measurable traction without investing in code. Want to meet with this mentor? Talk with your Lead...
Sondra Epley

Sondra Epley

Summary of Qualifications Sondra Epley is the Office Manager and a Certified Business Mentor for Richmond SCORE, which provides mentoring and workshops for small startup and established business clients. For the past seven years, she has also taught primarily graduate students online for a small, private college just outside of Minneapolis. Sondra Epley works for Richmond SCORE, which provides mentoring and workshops for small business clients. As Office Manager, Sondra covers the logistic needs of nearly 50 chapter members and serves as a matchmaker, pairing more than 620 clients each year with mentors equipped to guide them. As a Certified Business Mentor herself, Sondra is partial to startups and “fixer uppers.” Since April 2010, Sondra has also served as an online instructor for a small, private college just outside of Minneapolis. She teaches graduate student courses in community development, nonprofit management as part of an MBA degree program, and academic writing for evaluation and research. A quick study herself, Sondra achieved a financial turnaround for a store that was eight months away from the chopping block, despite having no significant background in retail. The experience reinforced her belief not to wait for a better day, but to create it. This belief enables her to supply nimble advice to clients wondering which business to pursue, what to look out for, and how to say what they want to say when promoting it or training others to do the same. Want to meet with this mentor? Talk with your Lead...
Deborah Usry

Deborah Usry

Summary of Qualifications As a fractional CMO Deborah helps organizations identify their brands, identify their key goals, and determine appropriate marketing strategies to achieve those goals. Throughout her career, she has worked in corporations, ad agencies and currently as an independent consultant. Deborah has worked with large organizations and smaller organizations. She gets involved in creating communications plans (external and internal), marketing plans, and the pieces and parts that make up marketing plans; as in strategies and tactics including branding, research, public relations, and advertising. Frequently, the first step is the most difficult. Helping clients understand what it is they are really offering, and why their product meets the need of the prospect better than the competition is not easy, but it is almost the most important step in the process. Without a clear grasp of the brand the marketing strategies may fall on deaf ears. Over her career, she has worked in the business 2 business arena, and business 2 consumer. She has worked with retail, tourism, education, health care, housing and the financial industries. Want to meet with this mentor? Schedule an...
Leslie Madden

Leslie Madden

Summary of Qualifications Leslie is a C.P.A. who has specialized in working with small businesses for over 20 years. She provides a wide range of small business financial and accounting services ranging from business set up and income tax preparation to financial and profitability analysis. With a focus of working with small businesses in the Richmond area, Leslie works in the areas of tax return preparation, tax strategies, financial statement preparation, business set up, and financial analysis. She has an accounting degree from JMU and an MBA with a concentration in Marketing from VCU. She is a C.P.A. and a QuickBooks Online Certified ProAdvisor. Over the years Leslie has worked with various industries and business structures. Her clients come from the manufacturing, retail, and service industries. She works with S-corporations, C-Corporations, LLCs, partnerships, and sole proprietor entities. Leslie has a relationship based approach to working with small businesses. She works with businesses in all phases of business development from the initial start-up stage to mature businesses looking at growth and strategic planning. She believes knowing the client and establishing a relationship enables greater success for the small business. In her spare time Leslie enjoys spending time on the James River boating, kayaking, and hiking with her family and Chocolate Labrador Retrievers. Want to meet with this mentor? Schedule an...