Mentors: STRATEGIC PLANNING
Summary of Qualifications Rebecca is a veteran entrepreneur with experience in real estate, retail and most recently, restaurants. She is the founder of kybecca, a 150 seat restaurant and was a partner in a real estate firm. Rebecca opened kybecca in 2005 as a small retailer focusing on small production wine and beer. Over the years that expanded into a wine bar, and then a small restaurant. Today, kybecca is 150 seat restaurant with a craft cocktail bar. Through these various incarnations and receiving mentorship of her own, the concept continues to grow and evolve to meet the needs of her clientele and fill a distinctive niche in the market. Restaurants, in particular, are challenging due to the volume of moving parts and decisions that each affect the bottom line. Her experience in building the business from the ground up, sustaining it and evolving it to meet a changing marketplace has enabled her to understand how important it is to set your enterprise up correctly. Structure sets success. She can provide mentorship in all aspects of understanding your business: each component, how they work together and where to focus your efforts to ensure profitability and steady growth. While not a specialist in marketing, working with Rebecca can improve your marketing efforts. Often businesses aren’t sure where profitability lies within their offerings. Narrowing what the customer wants and how to tell them about it has the result of quickly improving the bottom line. Rebecca has developed real estate for specific use both in residential and commercial, worked with cities to secure incentives, scouted locations, created a concept and brought it to...
Summary of Qualifications Alan Brymer is a consultant who helps select organizations to accelerate their growth through innovation, product development, strategic planning, marketing, and systemization. Alan has served as a trusted advisor to over 150 businesses and has won an award with his previous startup for fast growth. He has authored several books and helps businesses accelerate their growth through a clear and comprehensive marketing strategy, plan, and simple systems to implement. Throughout his career, Alan has led cross-functional teams through the development life cycle of 13 products, resulting in $33M in revenue for clients to date in the digital marketing, finance, and publishing sectors. Alan has raised capital from high-net-worth individuals to acquire, renovate, and manage 88 investment properties. He has spoken at 26 conferences and seminars as an expert on marketing and business systemization, and launched a blog that increased email subscribers from 275 to 5,500 within three months. Among other achievements, Alan has also designed and coordinated 67 lead generation campaigns–including direct mail, TV/Radio, SEO, SEM, publicity, referrals and content marketing. Want to meet with this mentor? Talk with your Lead...
Summary of Qualifications Jevata Herman is the co-owner of Canvas The Salon, an upscale boutique salon in the heart of Historic Jackson Ward. She created the salon, formerly called Jeveta The Salon, in 2004 out of her passion to have more creative freedom and provide a unique space that embodies her journey as a stylist and business owner with a span of over 25 years. Jevata enjoys creating opportunities to inspire, inform and share her experiences to encourage other women, current business owners and aspiring business owners. As a small business champion, Jevata has helped others understand the importance of setting boundaries (and sticking to them), balancing the demands of business ownership and family, and prioritizing. Exposure, creativity and passion have allowed Jevata to stand out as a career entrepreneur in RVA. Richmond is a thriving birthplace for ideapreneurs and small businesses, and it offers a plethora of resources to meet the growing demands we often face along the way. Jevata recognizes the vital catalyst of connecting strategically in our community, and she enjoys serving as that link to aspiring creatives. From creating step by step strategies for business growth, knowing the importance of team building and when to ask for help, and bringing in the right resources, Jevata’s experience is invaluable. She has founded the Glamour Initiative, a creative collective that allows industry professionals to collaborate to offer scholarships, and has raised the standards consistently while nurturing the creative aspect of their businesses. Throughout her career, Jevata has primarily worked for herself. On a daily basis, she finds an opportunity to share “how to’s” or “where do I?” with other...
