Mentors: ISSUE MANAGEMENT

Holly Pearce

Holly Pearce

Summary of Qualifications Holly Pearce recently joined the VEDP International Trade team as the Central VA international trade manager. Prior to joining the International Trade team, Holly spent 16 years in supply chain management experience (primarily in global markets) most recently, with Lumber Liquidators.  Her roles with consumer products, service, and entertainment companies provide well-rounded knowledge about many issues that importers and exporters may face. These issues include international logistics, customs compliance, documentation, and finance options. Holly was an active member of the Virginia Maritime Association – Cargo Owners’ Committee for four years, and was instrumental in creating the Central VA chapter of that organization.  She served on the American Shipper magazine Editorial Board and has spoken at numerous local and national conferences on world trade and supply chain.   Want to meet with this mentor? Talk with your Lead...
Chris Way

Chris Way

Summary of Qualifications Chris Way is a business attorney with Way Law PLLC. His goal is to help small and mid sized businesses develop and implement strategies to control their destinies. Chris is committed to promoting understanding. People make better decisions, achieve better results, and are empowered to participate in making their plan when they have greater understanding. Chris concentrates on three primary areas: formation issues, contract issues, and counsel issues. Formation issues are all about identifying goals and developing strategies to help businesses work in efficient and harmonious manners to maximize success. Contract issues are about designing transactions in a way that provides control over outcomes. Counsel issues are about understanding challenges and developing strategies to navigate complex law. Chris’ favorite thing about his practice is being an active guide and companion in the entrepreneurial adventure. When he’s not working Chris enjoys time with family, playing drums, hiking, reading non-fiction, and almost any movie or TV show that isn’t particularly dramatic.s. Want to meet with this mentor? Talk with your Lead...
Britt Smith

Britt Smith

Summary of Qualifications   An RVA native and VCU alumnus, Britt has years of agency experience with small to medium sized firms wearing almost every hat imaginable. From national brands such as sweetFrog to local and not-for-profit organizations, his experience in project and client relations leads to effective budgets and timelines for both the agency and the client. Additionally, Britt is well-versed in setting up the organizational models and structure of agencies: this ranges from standard processes and procedures for meeting project needs, to selecting the business systems (accounting, time tracking, etc.) that best fit your budget and your needs. Want to meet with this mentor? Talk with your Lead...
Christina Dick

Christina Dick

Summary of Qualifications Christina consults on social media, public relations, content strategy, marketing, blogger/influencer outreach, media buying, customer/user experience, advertising, content creation/copywriting and branding (brand voice, community management, customer relations). Christina has worked with large, national brands through The Martin Agency and Capital One, and has a passion for bringing those big ideas to small businesses. She also works as a recruiter, and can consult about hiring, recruiting, talent management, workplace culture – basically, connecting entrepreneurs to the right types of people. Christina is a social recruiter for AQUENT and a creative communications consultant for agencies and small business. She began her career at The Martin Agency, buying media and then developing social strategies and building communities for Kraft’s Cool Whip and Stove Top, Walmart, GEICO and the Virginia Museum of Fine Arts. Christina has also worked on Capital One’s social media team and built a social media and content strategy offering at Big River Advertising. She is an adjunct professor Virginia Commonwealth University, where she earned a bachelors in Mass Communications with a concentration in Strategic Advertising and a Minor in Marketing. Christina is also active in the Richmond Ad Club, serving as the current president while working to grow the club’s mentor and speaker series programs. In a partnership formed through her personal blog, Tiramisu For Breakfast, she launched and manage the Elements Beauty Bloggers program for ElementsBeautyshop.com. She loves the local arts community and chairs the Richmond CenterStage Associates Board. Ready to meet with this Lead Mentor? Schedule an initial...
Eric Perkins

Eric Perkins

Summary of Qualifications Eric is small business and nonprofit attorney filling the void between “Big Law” and the LegalZooms of the world. Eric is the founder of Perkins Law, PLLC, serving small businesses and nonprofit organizations across Virginia. Eric helps small business owners, executives, and entrepreneurs structure and form new business entities and memorialize their key relationships and transactions in writing so they can plan ahead, operate more profitably, and stay out of trouble. Eric is also active in franchising. He has worked with franchisees representing more than 75 franchise systems and also helped several companies grow through franchising. He is active with the Virginia Franchise Forum and is also a member of the American Bar Association Forum on Franchising. Eric is also active in the tennis community as chair of the national tennis rules and regulations committee for the USTA and co-author of “Richmond – One of America’s Best Tennis Towns” chronicling over 100 years of RVA tennis history. Ready to meet with this mentor? Talk with your Lead...