Mentors: BUSINESS STRATEGY

Polly White

Polly White

Summary of Qualifications Polly is a veteran entrepreneur and consultant whose experience spans all industries and whose expertise focuses on people. She is a founding partner and owner of Gather, whose coworking spaces provide a community to more than 200 entrepreneurs, freelancers, and small business people. In 2002, Polly left the corporate world to start her first consulting business serving large and Fortune 500 companies in the areas of leadership and organizational development. Her business continued to grow in both size and capabilities over the next several years adding services in HR, compliance, strategy and workforce development. In 2009, she joined forces with her husband, Doug, to form Whitestone Partners, a full-service small-business consulting firm. Together, they work with clients across all industries and have extensive experience in real estate, construction, the trades, professional services, non-profits, advertising and marketing, manufacturing and financial services. They help businesses that want to get to the next level as well as those needing to get back on track. Today, Polly is recognized as a small business expert, successful serial entrepreneur, angel investor, and founding partner of Gather, coworking spaces that create community for more than 200 entrepreneurs, freelancers, and small businesses. She writes weekly columns (with her partner, Doug) for both RTD Business and Entrepreneur.com. She is a best-selling author, sought-after speaker, and business consultant. Want to meet with this Lead Mentor? Schedule an...
Paul Cassimus

Paul Cassimus

Summary of Qualifications Paul is the local River City King with King of Pops. Armed with just a cart and some handcrafted ice-pops, he started slinging pops to the good people in Richmond in 2012. Since then, the business has grown to 10 carts, 3 full-time employees and 25+ part timers in the summer. Paul’s unique perspective comes from having done every job within the business possible; from making pops, to selling on the sidewalks, to accounting, training employees, social media, marketing and advertising… he’s done it all and he sees how everything works together to achieve his business goals. Having a business that relies heavily on customer service and interaction, he began to see the close relationship marketing has with management. He understands how to fully exploit both to create a fun, awesome culture for his employees to then create the fun vibe King of Pops is known for. Paul once said “numbers kick ass” which could be an odd thing for a person who self-proclaims that he “isn’t a numbers guy.” It was in reference to how his business shifted dramatically and positively once he started managing his business according “buzz-word” things like Key Performance Indicators or metrics. Paul says it is the “least sexy” part of a business, but it is the “most important” part if you want to be successful and not “work insane hours the rest of your life.” Also a former teacher, he’s seen countless lessons he learned teaching students overlap “almost identically” with challenges he’s seen in the business world with managing employees, customers, and himself in the workplace. Random achievement: He once...
Leah Fremouw

Leah Fremouw

Summary of Qualifications Leah Fremouw is a familiar face in the Richmond business community and has a rich history of managing dynamic, fast-moving projects with multiple stakeholders. Leah currently serves as an Assistant Vice President at Virginia Community Capital, a financial organization deploying loans and advisory services to projects in all regions of the Commonwealth. In this role, she partners with businesses in a variety of industries and growth stages to support their movement to the next level. Prior to this role, she led talent management and cultural initiatives for CarLotz, a fast growing Richmond business, served as an organizational development consultant with the Performance Management Group at Virginia Commonwealth University, and for three years worked in the city’s public housing communities. Leah’s commitment to the Richmond community brings her out of the office and into initiatives moving the greater region forward. She helps lead TEDxRVA, the innovative speaker series initiated in 2012, along with Impact 100, where she supports strategies to raise large grant funds for local nonprofits. Leah earned her Bachelors and Master’s degrees at VCU, where she was recognized as an L. Douglas Wilder Graduate Scholar 2008-2010. She is also a 2011 graduate of the Partnership for Nonprofit Excellence’s Emerging Nonprofit Leaders Program.   Want to meet with this mentor? Schedule an...
Chris Way

Chris Way

Summary of Qualifications Chris Way is a business attorney with Way Law PLLC. His goal is to help small and mid sized businesses develop and implement strategies to control their destinies. Chris is committed to promoting understanding. People make better decisions, achieve better results, and are empowered to participate in making their plan when they have greater understanding. Chris concentrates on three primary areas: formation issues, contract issues, and counsel issues. Formation issues are all about identifying goals and developing strategies to help businesses work in efficient and harmonious manners to maximize success. Contract issues are about designing transactions in a way that provides control over outcomes. Counsel issues are about understanding challenges and developing strategies to navigate complex law. Chris’ favorite thing about his practice is being an active guide and companion in the entrepreneurial adventure. When he’s not working Chris enjoys time with family, playing drums, hiking, reading non-fiction, and almost any movie or TV show that isn’t particularly dramatic.s. Want to meet with this mentor? Talk with your Lead...
LaTilda Owens

LaTilda Owens

Summary of Qualifications LaTilda is an active member of the She Empowers Advisory Council, a business mentor with Richmond’s Office of Minority Business Development, a business consultant for Virginia Community Capital and a financial analyst for the Commonwealth of Virginia. LaTilda Hudnall Owens, MBA was born and raised in Northumberland County located in the beautiful Northern Neck region of Virginia. LaTilda attended Hampton University in Hampton, VA where she obtained her Bachelors of Science degree in Business Management. In 2004, LaTilda began her professional career at Wachovia Securities in Richmond, VA as a Brokerage Operations Specialist and a Corporate Accountant. Eventually, she moved on to Genworth Financial where she remained employed as Senior Financial Analyst until July 2013. During her professional career, LaTilda obtained her Master’s degree in Business Administration (MBA) with a concentration in Accounting. In 2013, she established LHO Solutions, LLC, a small business consulting firm offering financial analysis, accounting, and strategic planning to area small businesses. LaTilda has a passion for helping others succeed and reach their goals. She believes she is fulfilling her purpose by touching one business at a time. Throughout her career, LaTilda has planned, organized and participated in numerous community outreach events which has served the underprivileged and at–risk members of her community. LaTilda is happily married and the Mother of four. In her free time, LaTilda enjoys serving in the Children’s Ministry at her church, traveling, acting, and being a Sports Mom. Want to meet with this mentor? Talk with your Lead...